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AUDIENCE
DIRECTION
Built to support editorial judgment, not replace it.
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A practical editorial framework for real newsroom decisions
Audience Direction Methodology helps editors and newsroom teams interpret audience behavior across platforms and translate that understanding into clear editorial direction.
It is designed to support decision-making in real newsroom conditions where time, resources, and formats are limited.
The trees that are slow to grow bear the best fruit.
– Molière
ABOUT THE METHODOLOGY
A practical editorial framework for real newsroom decisions
The Audience Direction Methodology helps editors and newsroom teams interpret audience behavior across platforms and translate that understanding into clear editorial direction.
It is designed to support decision-making in real newsroom conditions where time, resources, and formats are limited.
EDITORIAL ORIENTATION
Clarifies the role of each platform and how audiences actually use them without chasing metrics or trends.
BEHAVIOR-BASED INSIGHT
Focuses on observed audience behavior and consumption patterns, not abstract demographics.
PRACTICAL APPLICATION
Translates analysis into realistic editorial conclusions that fit newsroom capacity.